Google Ads
Google Ads for Contractors
HVAC · PLUMBING · ROOFING · ELECTRICAL
60 seconds on where contractor ad budgets actually go.
Paid search puts you in front of someone looking for exactly what you do, today. Done badly, it funds clicks from job seekers, DIYers and people who were never going to call.
Book a free consultation →Fast to turn on, easy to waste
Google Ads is the quickest channel in home services. Turn it on this morning, take a call this afternoon. Nothing else does that.
It's also the easiest to burn. In most contractor accounts we audit, a third to a half of the spend goes to searches that were never going to produce a job: job seekers, DIYers, people pricing parts, and towns outside the service area.
What we do
- Campaigns split by service line, so repair and replacement stop sharing a budget
- A negative keyword list maintained weekly, not built once and forgotten
- Landing pages that match the ad, instead of dropping everyone on your homepage
- Call tracking, so you see cost per booked job rather than cost per click
- Budget that follows your season instead of sitting flat all year
- A search terms review you actually get shown, not one we keep to ourselves
How it works
Stop the leak, then scale
- 1
Audit
Where the money is going right now, by campaign, keyword and search term. Most owners have never seen their own search terms report.
- 2
Stop the waste
Negative keywords, match types, geography and schedule. This alone usually recovers a meaningful share of the budget in the first month.
- 3
Rebuild the structure
Campaigns per service line, ad copy matched to intent, and a landing page per campaign instead of the homepage.
- 4
Measure to booked jobs
Call tracking in place, then budget moves toward whatever actually closes rather than whatever looks cheap.
Questions we get
Enough to gather data, and enough to sustain for 60 to 90 days. A budget that runs out in week two teaches you nothing and you'll conclude the channel doesn't work.
Concentrate it on your highest-intent services and your core service area rather than spreading it thin across everything you offer.
By trade
Specialised for your trade
Every trade wastes money differently. The negative keyword list for a roofer looks nothing like the one for an HVAC company, and the seasonality is a different problem entirely.
Works with
Want to see where your budget is actually going?
Send us access and we'll read your search terms report back to you. You'll see what you're paying for and what it's producing, whether or not you work with us afterwards.
Book a free consultationFree · 30 minutes · No pressure, no pitch