Google Ads · Roofers
Google Ads for Roofing Companies
Roofing has some of the most expensive clicks in home services. Survivable when the ticket is a full replacement. Ruinous when you're paying it for leak repairs and insurance research.
Book a free consultationThe most expensive clicks in home services
Roofing clicks routinely cost several times what other trades pay, because everyone in the auction has a big enough ticket to justify it. There is no cheap version of this auction.
Which means waste is punished harder here than anywhere else. A repair search and a replacement search cost roughly the same and are worth wildly different amounts, and most accounts treat them identically.
What's different for roofing
- Replacement and repair split into separate campaigns with separate budgets
- Negatives for DIY, materials, roofing jobs, and the insurance research searches that never convert
- Storm response campaigns you can switch on in hours rather than plan in weeks
- Geography drawn around where you'll genuinely send a crew
- Call tracking to signed contract value, because lead count means nothing at this click price
Questions we get
Cost per lead is the wrong number in roofing. A $300 lead that closes a $22,000 replacement was a good day.
The question is cost per signed job. If you're not tracking that, the account can't be judged at all.
Want to see where your budget is actually going?
Send us access and we'll separate your spend into repair, replacement and everything that was never going to be either.
Book a free consultationFree · 30 minutes · No pressure, no pitch