Google Ads · Plumbers
Google Ads for Plumbers
Emergency searches convert faster than anything else in home services. They also sit right next to the most wasteful keywords in the account, and the two look identical until you read the search terms.
Book a free consultationEmergency intent, and everything pretending to be it
Someone searching for an emergency plumber at 11pm will call the first number they see. That's the best click you can buy in this trade.
The trouble is what surrounds it. Plumber salary, apprenticeships, how to fix a leaking tap, plumbing supplies, and every DIY video query going. Without a maintained negative list they take a third of the budget and none of them will ever call you.
What's different for plumbing
- A negative list built around job seekers, DIY and parts, then maintained weekly
- Emergency campaigns kept separate from planned work like repipes and water heaters
- Call-only ads and scheduling matched to when you genuinely answer
- Geography tightened to where you can get a van out within the hour
- A landing page per service, so a water heater search doesn't land on your homepage
Questions we get
Only if someone answers. An emergency ad that reaches voicemail is money handed to a competitor.
If you can't cover overnight, either schedule ads to your real hours or put something in place that picks up.
Want to see where your budget is actually going?
Send us access and we'll pull your search terms report and mark up every job seeker and DIY search you paid for last month.
Book a free consultationFree · 30 minutes · No pressure, no pitch