Google Ads · HVAC
Google Ads for HVAC Companies
Two peaks a year, and a flat monthly budget through both. That's the most expensive mistake in HVAC paid search and almost every account we audit makes it.
Book a free consultationA flat budget costs you twice
Demand doubles in the first heat wave and again in the first cold snap. A budget that doesn't move means you cap out exactly when leads are easiest to convert, then spend the same money in October when nobody is searching.
The second problem is structure. Repair and replacement share a budget in most accounts, and repair wins because the clicks are cheaper. You end up buying service calls with the money that was supposed to find installs.
What's different for HVAC
- Separate campaigns for repair, replacement and maintenance, so they stop competing for the same money
- Budget that follows the weather rather than the calendar
- Negative keywords for HVAC jobs, salaries, apprenticeships, parts and DIY repair
- Ad copy split by intent, because no-heat-tonight and pricing-a-new-system are different people
- Call tracking to booked job value, so replacement gets judged on revenue and not lead count
Questions we get
Only with a real plan for what happens after. A tune-up is a loss leader, worth buying only if it reliably becomes a maintenance plan or a replacement quote.
If it doesn't, you're paying to send a tech out for nothing.
Want to see where your budget is actually going?
Send us access and we'll read your search terms report back to you, split by repair and replacement. You'll see exactly what each one cost.
Book a free consultationFree · 30 minutes · No pressure, no pitch