Google Ads · Electricians
Google Ads for Electricians
Electrical spans small callouts and four-figure panel upgrades, and those searches sit side by side in the same auction. Which ones you bid on decides whether the account works.
Book a free consultationTwo businesses inside one keyword list
A socket that stopped working and a panel upgrade are the same trade and completely different economics. Bid on both the same way and the small jobs win, because those searches are cheaper and far more common.
There's also a DIY problem at a scale no other trade has. A large share of electrical searches are people working out whether they can do it themselves. They'll read your page and never call.
What's different for electrical
- Campaigns split by job value, with panel upgrades and EV chargers separated from general callouts
- Negatives for how-to, wiring diagrams, parts, courses and electrician jobs
- EV charger installation run as its own campaign, because the buyer and the intent are different
- Licence and safety messaging in the ad copy, which shifts click quality more here than elsewhere
- Call tracking by job type, so you can see which searches produce the work you want
Questions we get
In the right area, yes. High intent, a decent ticket, and thinner competition than the traditional keywords.
In an area with low EV adoption it's a waste. Worth checking before you build the campaign.
Want to see where your budget is actually going?
Send us access and we'll split your spend by job type and show you what a panel upgrade lead actually cost you against a callout.
Book a free consultationFree · 30 minutes · No pressure, no pitch