Local Services Ads · HVAC
Local Services Ads for HVAC Companies
The Google Guaranteed badge sits above every ad on the page. For HVAC the question isn't whether to run it, it's which job types you switch on and what happens when the heat wave lands.
Book a free consultationCheap leads, until the season turns
LSA charges per lead rather than per click, which makes it the cheapest source most HVAC companies have. In the quiet months it's close to free money.
Then the first heat wave arrives, every competitor raises their budget at once, and position stops being about money. It gets decided by your review score, how fast you answer, and how many calls you missed last week.
What's different for HVAC
- Job types chosen deliberately, so you're not buying tune-up leads you can't service in July
- Weekly budget raised ahead of the seasonal spike rather than in reaction to it
- A dispute routine for the wrong-service and out-of-area calls that surge with demand
- Review generation timed to the shoulder season, when techs actually have time to ask
- Answer rate watched through peak, because missed calls cost you position exactly when it's worth most
Questions we get
Yes, and start with LSA. Cheaper per lead, and it sits above your own paid ads on the page.
Google Ads then covers what LSA can't reach, particularly replacement and system-specific searches.
Not sure if you're ranking or just running?
We'll check where you show for your main job types, what your answer rate looks like, and how many leads you should have disputed last month.
Book a free consultationFree · 30 minutes · No pressure, no pitch