Meta Ads
Facebook & Instagram Ads for Home Services
REMODELING · POOLS · OUTDOOR LIVING · WINDOWS · ROOFING · PAINTING
60 seconds on which trades Meta actually works for.
Search finds people already looking. Meta reaches the ones who have been thinking about it for six months and haven't typed anything yet. That's a different job, and it doesn't suit every trade.
Book a free consultation →Meta creates demand. It doesn't capture it.
Nobody scrolls Instagram looking for a contractor. They scroll, see a kitchen that looks like the one they've been putting off, and start thinking. That's the whole mechanic, and it's why Meta behaves nothing like search.
It works for jobs people want and plan. It fails for jobs people need at 2am. If your work is emergency repair, your next job comes from search, and we'd rather say that now than take a retainer for six months.
What we do
- Creative built from your own before-and-afters, because that's what stops the scroll
- Campaigns aimed at planned work, not emergency work
- Retargeting that runs the full length of the decision, not seven days
- Lead forms that qualify, so your crew isn't ringing tyre-kickers
- Instant follow-up, because a Meta lead goes cold in minutes not days
- Reporting on cost per booked job, not the cost per lead that flatters us
How it works
Reach them early, stay there until they decide
- 1
Decide if it fits
Ticket size, decision window, and whether the work is planned or urgent. Some trades get told no at this step. That's the point of having it.
- 2
Build the creative
Before-and-afters, walkthroughs, finished jobs. Shot on a phone is fine. Polished stock imagery performs worse, every time.
- 3
Reach and capture
Cold audiences across your service area, a form that asks enough to qualify, and a notification to whoever answers the second it lands.
- 4
Retarget until they decide
Most of the money is here. A remodeling buyer takes weeks. The campaign has to still be in front of them when they're finally ready.
Questions we get
For some trades, very well. Remodeling, pools, outdoor living, windows, roof replacement and painting all sell on Meta, because the work is planned, visual and expensive enough to justify the nurture.
For emergency plumbing, electrical faults and leak repair, it doesn't. Nobody buys an emergency from a scroll.
By trade
The trades Meta works for
Meta isn't the right channel for every trade. It creates demand rather than capturing it, which means it works for the jobs people plan and want, not the ones they need at 2am. These are the six where we've seen it pay.
If Meta isn't your channel
Not sure Meta is right for your trade?
Tell us what you do and what a job is worth to you. We'll tell you whether Meta is the channel or whether the same money does more in search. We say no to this one more often than anything else we sell.
Book a free consultationFree · 30 minutes · No pressure, no pitch