AI Search (AEO)
AI Search Optimization for Home Services
HVAC · PLUMBING · ROOFING · ELECTRICAL
60 seconds on how AI decides which contractors to name.
A growing share of homeowners now ask ChatGPT, Gemini or Google's AI Overview who to call. Those answers name three or four companies. Being one of them is a different job from ranking on page one.
Book a free consultation →Ten blue links became one answer with three names in it
Ask an assistant for a plumber in your city and you don't get a list of twenty. You get a short answer naming a handful of companies. Everyone else isn't ranked lower, they're absent.
Those answers get built from your reviews, your directory listings, your own site's clarity, and what other sites say about you. Most contractor websites are written for a human skimming and give a model almost nothing it can quote.
What we do
- Content structured so a model can lift a clean answer out of it, not just a human skim it
- Entity consistency: name, address, phone and services identical everywhere they appear
- Schema markup that states plainly what you do, where, and for whom
- Review depth and language, because models read what your customers actually wrote
- Presence on the sources the models pull from, not only the ones that flatter your rankings
- Monthly checks on what ChatGPT, Gemini and AI Overviews actually say when asked
How it works
Ask the machines, fix what they can't see, ask again
- 1
Ask the machines
We run the questions your customers ask, across the major assistants, and record who gets named. Usually it isn't you, and usually it's a company you've never heard of.
- 2
Fix the foundation
Inconsistent listings, missing schema, vague service pages. A model won't cite what it can't verify from more than one place.
- 3
Answer the questions directly
Pages that state the answer in the first sentence and explain underneath. That's the shape a model can quote without rewriting you.
- 4
Re-ask and track
The same questions, every month, with the transcripts sent to you. It's the only honest way to measure this channel and almost nobody does it.
Questions we get
There's real overlap. Clean listings, genuine reviews and clear content help both.
What differs is the target. Search ranks pages, AI builds one answer and names a few companies. You can rank fourth and be invisible in the answer, or rank eighth and get named.
By trade
Specialised for your trade
The questions differ by trade. What a homeowner asks an assistant about a leaking roof looks nothing like what they ask about a panel upgrade, and the answers get assembled from different sources.
Works with
Want to know what ChatGPT says about you?
We'll ask the assistants the questions your customers ask and send you the transcripts. You'll see who gets named in your market and whether it's you. Twenty minutes of our time, yours to keep.
Book a free consultationFree · 30 minutes · No pressure, no pitch